About

Operational ownership for e-commerce brands that need stability not noise

Most e-commerce founders do not fail because they lack vision.
They stall because operations become fragile as the business grows.

  • Orders escalate
  • Customer issues repeat
  • Decisions pile up
  • And the founder becomes the bottleneck without meaning to

Moraa exists to change that.

WHY MORAA EXISTS

I work with e-commerce brands that are already generating revenue but feel stuck inside daily operational decisions customer escalations and recurring issues.
At this stage more tools more hires or more meetings do not fix the problem.
What is missing is ownership.

  • Not task execution
  • Not advice
  • Ownership

WHAT I DO DIFFERENTLY

I step into complex e-commerce operations and customer experience environments and take responsibility for how things actually run day to day.
That includes

  • Operational flow from order to delivery
  • Customer experience systems that prevent repeat escalations
  • Clear accountability so issues do not resurface

The goal is simple
So founders can step back without things falling apart

THIS IS NOT FOR EVERYONE

Moraa is for established e-commerce brands that value clarity consistency and long term stability.

  • It is not for early stage startups looking for cheap support
  • It is not for founders who want someone to just follow instructions
  • It is not for businesses that are still experimenting with fundamentals

This work requires trust and commitment on both sides.

HOW TO WORK TOGETHER

I work with a small number of brands at a time so I can stay deeply involved and proactive.

Engagements are structured as monthly retainers focused on reducing noise improving decision making and protecting revenue.

If you are looking for operational ownership rather than another layer of communication you are in the right place.

Apply to work together